Introduction: Flexi-Stix, as a classic puzzle toy, gained global popularity in the 1980s and has remained a lasting favorite. As another creation of Rubik’s Cube inventor Ernő Rubik, Flexi-Stix has become deeply embedded in toy markets worldwide, representing an important category of puzzle toys. Although the structure of Flexi-Stix appears simple and numerous manufacturers produce them, few meet the demands of professional competition. The Diansheng brand stands out with its excellent product quality, diverse design options, professional teaching support, and a rich variety of fun expansion products, providing Flexi-Stix enthusiasts with a broader platform and more choices. The structure of Flexi-Stix consists of multiple triangular blocks linked into a long chain, allowing users to twist and turn each segment to create various shapes. The most common Flexi-Stix lengths include 24, 36, 48, and 72 segments, catering to the needs of players of different ages and skill levels. Notably, the Diansheng brand has pushed the limits by mass-producing a 240-segment super-long Flexi-Stix, offering enthusiasts an even wider canvas for creativity. As a puzzle toy, the more segments and the longer the Flexi-Stix, the more complex the shapes that can be created. Many players can use the super-long Flexi-Stix to create intricate shapes like robots, space stations, and towers. These works are not only awe-inspiring but also showcase the boundless creative potential of Flexi-Stix. This characteristic significantly enhances players’ spatial imagination and thinking abilities. Engaging with Flexi-Stix requires continuous trial, thought, and adjustment, thereby honing one’s spatial imagination and logical thinking skills. Many parents are willing to buy Flexi-Stix for their children, allowing them to cultivate interests, enrich their imagination, and lay a solid foundation for future learning and life. Beyond being a puzzle toy, Flexi-Stix is also a competitive event in the hands of professional players. The most popular competitive event is the Flexi-Stix ball transformation, where players aim to change a 24-segment Flexi-Stix from a straight line to a spherical shape in the shortest time. In 2020, Chinese player Xia Yan achieved a record-breaking time of 4.78 seconds in this event, setting a new Guinness World Record. In 2021, Chinese player Fang Lingfeifei significantly improved this record with a time of 2.98 seconds. However, the competition did not end there. In February 2022, Malaysian player Lin Kaiyi used a Diansheng Flexi-Stix to further reduce the record to 2.67 seconds. After several updates, in July 2023, he set the current world record at 2.22 seconds for the Flexi-Stix ball transformation event.
Although the magic ruler used is only 24 sections, in this process, each section needs to be rotated 90 degrees and the directions are different. Completing this set of actions in a very short time has high requirements for the player’s hand sensitivity and accuracy. Within a few seconds of action, there are many techniques and skills. It is a very high-intensity hand competitive sport. For magic ruler competitive players to achieve good results, in addition to their own skills and training, they also need high-level professional hardware. Lin Kaiyi setting a world record using Diansheng magic ruler is undoubtedly the most intuitive manifestation of the quality of Diansheng products. Although the category structure of the magic ruler seems simple and there are many manufacturers producing magic rulers on the market, there are not many magic ruler products that can meet professional competitive needs. It not only requires excellent structural design to achieve precise positioning and excellent performance, but also requires fine-tuning of elastic parameters to achieve excellent hand feel. It also requires quality control in production to handle various details well and ensure that the details of all parts of the product are qualified. Making an excellent magic ruler is not simple. 1. Smoothness Whether for ordinary play or professional competition, the smoothness of twisting the magic ruler will directly affect the product’s use experience. It not only requires a good basic structure and mold cooperation, but also has more refined requirements for multiple aspects such as elasticity and rounded corners. In terms of basic structure, Diansheng magic ruler has made bump auxiliary positioning at each joint position. The alignment state during the twisting process will have a clear positioning feeling, helping players to accurately align each joint even when rotating quickly, and cooperate with the finely adjusted elastic strength to achieve a comfortable positioning hand feel. 2. Stability Diansheng magic ruler uses POM springs at the connection, making it have a large deformation bearing capacity. Compared with the traditional single nylon rope tightening structure, Diansheng magic ruler has better bending resistance and is not easy to break. And the positioning structure between each joint can also keep the completed molded part stable, and the overall structure is more reliable. When twisting out complex shapes, it can have higher structural bearing capacity and reduce the structural strength constraints for the creation of the magic ruler. 3. Safety As a popular toy, an excellent magic ruler ensures sufficient safety. In terms of material selection, Diansheng magic ruler uses ABS original packaging materials to ensure that the material is non-toxic, odorless, safe and reliable. In terms of appearance structure, on the premise of ensuring the grip feeling, optimize the appearance rounded corners, remove sharp parts, and eliminate flash to ensure that it does not hurt hands. 4. Appearance creativity In addition to the structure of the magic ruler itself, appearance design is also an extremely important part. Traditional magic rulers have a two-color odd-even alternating appearance, and the product appearances on the market are highly similar.
On the basis of popular appearance schemes, Diansheng has also developed more new appearance series: Colorful series: Alternating arrangements of light and dark shades of the same color system create a harmonious and more aesthetically pleasing appearance. Rainbow color scheme: There are two versions, rainbow colors and macaron colors. And both color schemes have hollowed-out versions. Changing the traditional two-color alternating appearance to seven-color alternating makes the appearance more brilliant. The low-saturation macaron color scheme appears lighter and softer. The hollowed-out version has a more obvious appearance difference from traditional Rubik’s Snakes and also offers a全新 experience in touch. In addition, Diansheng is about to launch a brand new pattern series of Rubik’s Snakes: Vast Starry Sky series: With the universe as the theme, elements such as stars, the moon, and the sun are integrated into the design. The surface of each section is carefully inlaid with corresponding patterns. Ace Glory series: Inspired by playing cards, the four suits of spades, diamonds, hearts, and clubs are cleverly integrated into the design of Rubik’s Snakes. 5. Professional teaching To meet the needs of Rubik’s Snake teaching, Diansheng has launched the Xuanpin 3D Rubik’s Snake APP. All Rubik’s Snake modeling tutorials use 3D animation to demonstrate steps. Each step can be viewed from a 360-degree perspective, greatly reducing the learning difficulty of Rubik’s Snakes. User-created Rubik’s Snake models can also be uploaded to the in-app promotion platform for revenue. 6. Fun expansion In addition to the basic Rubik’s Snake, Diansheng has also developed more extended products of Rubik’s Snakes, such as magnetic Rubik’s Snakes. Getting rid of the mechanical structure constraints of Rubik’s Snakes, through magnetic adsorption, players can achieve ultra-high freedom of creation with Rubik’s Snakes. Googol oversized Rubik’s Snake is used for teaching and collection. Enlarging the Rubik’s Snake brings a more different fun experience. As a classic educational toy, Rubik’s Snake not only stimulates the creativity and imagination of countless players with its unique structural design but also shows its unique charm on the playing field. With its excellent product quality, diverse appearance designs, professional teaching support, and rich fun expansion products, the Diansheng brand provides a broader platform and more choices for Rubik’s Snake enthusiasts. From simple playing to professional competitions, from basic shapes to creative expansions, more players can be seen constantly challenging limits and breaking records with the company of Diansheng Rubik’s Snakes. Rubik’s Snake has also become a bridge connecting players with the world, creativity with dreams.
